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Employer:  Swinkels Family Brewers

Caïro, EG

Join the Family!

We are Swinkels Family Brewers, a 100% independent family brewer of beautiful beers such as Bavaria, Cornet and La Trappe. We have been doing business for 300 years based on our shared passion for beer and a good feeling for quality. With more than 1,800 colleagues worldwide, we work together to get the best out of ourselves and to pass on the brewery to the next generation in an even better way.

Brand Building Marketeer Egypt

Employer:  Swinkels Family Brewers

Caïro, EG

The Challenge
Our Business Unit Export is responsible for worldwide sales and marketing of our brands. We believe that strong local partnerships are key to build long term sustainable brands. Achieving this is a joint effort of our sales and marketing colleagues operating worldwide.
To further strengthen our MEA (Middle East & Africa) team we are looking for a Brand Building Marketeer who will build our brands in the Egyptian market, specifically in Cairo, by increasing the brand(s) presence in store and in minds of our target consumers. Deploy your expertise in below-the-line activities according to the brand strategies. Be the expert in trial and awareness generation via  point of sales visibility, promotion and activation in both on and off trade. Functional lead and mentoring role to local brand staff team’s.  


What are you going to do? 

  • You understand the local consumers, customers, and competitors, and the role the category and the brand could play in each market. Undertake initiatives and actions alongside sales leads and in-market partner staff to increase the penetration of the brand in the local market.
  • You feed the central marketing team with relevant observations and insights from your markets
  • You lead brand visibility programs and assure optimal instore impact.
  • You deploy activations and experiences that work to increase trial of our brands as well as the value of our brands  (BTL and POS). 
  • You will be the Community Lead for the online platforms throughout the region.
  • You lead the execution of brand plans in trade channels, including e-commerce.
  • You will lead, train, and mentor local brand staff team’s.
  • You coordinate the marketing budget and spending, training initiatives, and the sales/brand kits.
  • You will occasionally travel to neighbouring countries


This is what we offer you

We offer a challenging job, with plenty of opportunities that releases your entrepreneurship within a rapidly growing company. We pride ourselves on having an open and informal work environment, where entrepreneurship, ownership and cooperation are our core values. Therefore we are looking for someone with 100% commitment to this role without additional professional activities. The salary for this role is EGP 200K per year with a bonus of 10%.

We also offer good employment conditions, with focus on internal training, coaching and personal development. For this purpose, we have set up our own training academy. And yes, sampling a delicious beer or malt drink from our wide selection of beautiful brands is part of the job!


Who are you? 

  • You are living in Cairo Egypt, or willing to relocate.
  • You have a Bachelor degree, and at least 5 years’ experience in the FMCG market. (Alcoholic, non-alcoholic, or CSD products)
  • Your core expertise is marketing, you believe that brands build businesses. ; sales experience is a strong additional value.
  • You have a strong business development sense, you see opportunity and know how to seize it.
  • You have knowledge of the market and oversight capabilities within the market.
  • You are familiar with the Egyptian market.
  • Furthermore, you are a proven relationship builder with a track record in value growth through brands. You are able to influence people through open and factual communication.
  • You have an advanced knowledge of MS Office.
  • You are fluent in Arabic and English


How to apply for the job?
Are you looking for a new challenge and do you feel attracted by this vacancy? Then surprise us with your motivation by applying via the button below.  

Do you still have questions after reading this job description? Feel free to contact us by calling or sending a message to Jasper van Beek, via +31613245847

When will you receive a response to your application?
Are you going to apply for this job? That's great! We will send you a confirmation e-mail as soon as we receive your application. You will receive feedback from us within two weeks. To be on the safe side, keep a close eye on your spam box! Would you like to know more about our application process? Then click here